Using Linkedin to grow your Network Market Business can be very beneficial. On Linkedin you will find professionals, who have a average income of $100,000. This can really be big as you will not hear the money objection, these are individuals that take their careers seriously. The one thing a lot of them do not have is time freedom and your opportunity may be just what they are looking for, especially if approached correctly.
Today I want to give you some tips on using Linkedin, as well as how to build your friends or audience on this social media platform.
- First and possibly most importantly make sure that you set your Linkedin account up in a professional way. Fill out everything on your profile. I personally do not put up what company I am with on my profile. Yes their is a hint of my company on my profile, but you will not find the actual name. Remember that when people are considering whether they want to connect with you or not, your profile is going to be the deciding factor in their decision.
- Linkedin is the ideal place where you can connect with people in your target audience. You see a lot of people do not realize it, but up where your search bar is located on Linkedin you will also see ADVANCED. If you click on this option you can look for individuals based upon interest or profession. You can also specify city, state, country, or even where they attended school. Next, make sure that you click 1st or 2nd connection to you.
What I mean by 1st or 2nd connection, is Linkedin will only allow you to send friend request or connection request to people that are either friends with someone you are connected to or to someone who is connected 2 connections down from you.
- If you start building relationships without spamming these new connections on Linkedin this will open the door to a ton of professionals for your business. Just DO NOT spam these connections, DO NOT send unsolicited links. This social media platform is a excellent source for you to recruit professionals if done correctly.
- There are also groups on Linkedin, ask to join some of them that fall into your target market, join into conversations, and also add value. Once again, people love to buy, but they do not want to be sold. Congratulate your connections on any of their achievements, and on special occasions, don’t worry Linkedin will let you know of anything special going on with your connections.
- Linkedin offers a paid version as well as the ability to use it for Free. Starting out I would not see any real benefit for you using their paid version. Later on as you have built your connections and you determine that this is a platform that you really want to pursue in a big way then you may want to consider their paid side. Yes it does offer a few extra benefits, but personally I have not seen that it is worth it for my business at this time.
I hope these tips help you with using Linkedin, and if you make the decision to utilize this social media platform I would love to hear from you after you have utilized these tips. Let me know any tricks you learn and your results.
If you are seriously wanting to recruit on social media, and not sure how to do it without spammy people, and even possibly ending up in facebook jail, then you really need to check out Jessica Higdons course. She is the absolute queen of social media, and I can promise she OVER delivers in this course. Social Media gives you the freedom to recruit new reps by being a “problem solver” …not a sales person, especially after you go through her course you will know exactly what to do and how to do it.