Should You Consider Cold Market Recruiting In Network Marketing
The question is Should You Consider Cold Market Recruiting In Network Marketing? In my opinion, and what I have learned from top leaders in the network marketing profession the answer is absolutely YES. The bottom line is there are far more people in the cold market than what is in your warm market.
If you have been in numerous network marketing companies, odds are you have burnt your warm market up. They may not even take your calls, because they know it is going to be about your next big deal. The great thing about cold market recruiting is these prospects do not know your history. If you are new to network marketing, what a lot of new marketers don’t want to do is to talk to their friends and family about their business. Under either circumstance the only other option is cold market.
It does not matter how large a warm market you may have, the bottom line is there are far more people in the world that you do not know. That in itself is cause to be open to cold market recruiting.
To help you with your transition to cold market recruiting, I want to give you 5 key things that can help you be more effective with your efforts.
5 Keys To Cold Market Recruiting
- Maintain what we refer to as posture. Remember you have the deal that can litterly change someone’s life if they are willing to put in the work, and that is who you are looking for. Do not come across as begging, or pleading someone to look at your business. I can promise you that will not work. You also want to come across as you are extremely busy, your schedule is packed full. One of the reasons behind that is people love to deal with busy people.
- You may be thinking ok, what kind of scripts is there for cold market recruiting. Guess what, honestly there is none. If you spend time trying to learn scripts, unless you have years and years experience in sales, your prospect will read right through you. At that point you have lost posture, and the prospect. Be yourself, talk to the potential prospect the same way you would have prior to having your network marketing business. Be a good listener, and when the opportunity is right, and you are ready to leave, ask if they are open to a side project to make some extra money, if it did not interfere with what they are currently doing. By waiting until you have to leave also helps you not to give them any information. Trust me people will try, but you have to hold posture here, and tell them you will give them a call in the next week.
- DO NOT try and close them on the spot. I promise you, that will not work either. If you have followed the first 2 steps, the person will answer the phone when you call.
- When you call them, set up an appointment to meet with them. I would advise calling them in the next 24 to 48 hours. I know you told them you were very busy, but you can tell them you just had a cancellation, and wanted to get in touch with them. Set the appointment for what time is convenient for you, the one who just cancelled (haha). See since you held posture from the beginning, you are very busy, your schedule is full, the prospect is going to feel like they won the lottery when you call.
- Last but not least, make sure to Celebrate your wins. You may feel very uncomfortable the first few times, you attempt cold market recruiting, but it is like anything else in life. The more you do it, the better you will get at it. Imagine a small baby, learning to walk. If they quit trying to learn to walk, the first time they fell down, then they would never learn to walk. Well the same principals apply here. After each time, review what you said, and see if there is anything you could do better the next time. As I said, make sure to celebrate your wins, so each time you are out and approach anyone about your business, give yourself a high five, you are making progress.
You do not need to make plans to go out to prospect, my advise is to prospect when you are out and about doing things you must do anyway. For instance, at the bank, grocery store, post office, out to dinner, etc, People are every where, it is all about starting a conversation and listening.
If you want to learn more about Cold Market Recruiting, I highly recommend my friend Chris Carroll’s course Cold Market Prospecting Mastery. This guy has built his team all with cold market prospecting and recruiting. We call him the BEAST, because when it comes to cold market recruiting, he has mastered it. But really don’t take my word for it, you can check it out for yourself by just CLICKING HERE.
To Your Success,
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